Company profile
LunaJoy
A venture-backed women's mental-health telehealth company founded in 2021 that provides video and phone therapy, psychiatric medication management, and coaching for women across life stages, in-network with many commercial, Medicare, and Medicaid plans, and markets screening and integrated-care programs to OB-GYN practices, health systems, payers, and employers.
- Operating status
- Operating
- Updated
Facts were checked against the primary sources listed on this page as of the date shown. This profile reports publicly documented facts; it makes no clinical claims and does not rate clinical quality or recommend treatment. How we research
On this page
What the company does
LunaJoy is a women’s mental-health telehealth provider. It offers one-to-one virtual therapy, psychiatric medication management, and mental-health coaching to women at every life stage, with a stated focus on perinatal and postpartum conditions, infertility, birth trauma, menopause, anxiety, depression, grief, OCD, ADHD, and life transitions. The company markets itself as covered by insurance with same-day availability, and most of its public pages are built around in-network care rather than cash pay.
Alongside the consumer service, LunaJoy markets programs to organizations: an employee mental-health benefit for employers, screening and referral tools for OB-GYN and pediatric practices (LunaScreen, LunaScore, and an EMR integration it calls LunaSync), and an integrated maternal mental-health program, LunaCare, aimed at health systems and Medicaid payers.
History and ownership
The company’s April 16, 2024 release says LunaJoy was founded in 2021. That release was datelined St. Petersburg, Florida, and January 2023 coverage tied the company to the Tampa Bay area; the Y Combinator directory lists the company in the Winter 2022 batch with a founding year of 2022, a team size of six with no date or scope, and a location of Atlanta, Georgia. The company’s site states no current headquarters, so this profile records those dated locations rather than a current one, and follows the company’s own founding year while noting the difference. The site’s privacy policy says the company is governed by the states of Florida and Georgia, which describes the policy, not an office.
The founders are psychiatrists Sipra Laddha and Shama Rathi, described in January 2023 coverage as sisters-in-law who started the company after their own experiences of postpartum depression. Laddha is quoted as chief executive in 2024 trade coverage. The company closed a $2.4 million seed round announced in January 2023 and announced $4.2 million more in April 2024, which its release described as bringing the total raised to $6.6 million. January 2023 coverage also mentioned $1.9 million raised within a month of the company’s entry into Y Combinator; whether that amount is part of the seed round or separate is not stated, so it is not added to any total here. Named investors include Y Combinator, FoundersX Fund, Goodwater Capital, Magic Fund, VentureSouq, Nurture Ventures, and NorthSouth Ventures. No acquisition, revenue figure, or valuation appears in the sources checked.
The legal entity behind the website is Lunajoy Health, Inc. Its Terms and Conditions say that Lunajoy Health, Inc. contracts with Thrivinglane, LLC for the online telehealth treatment, consultations, and messaging between that entity’s clinicians and patients, and the separate telehealth informed consent says the professional medical services are provided by Thriving Lane LLC and its affiliates while the non-clinical site services are provided by LunaJoy Health, Inc. The ownership relationship between the two entities is not stated in either document.
Services and clinical model
Care is delivered in live one-to-one telehealth sessions, described by the company as virtual and by 2023 coverage as voice or video. On the services page, therapy sessions are 60 minutes, coaching sessions are 60 minutes, and medication management is a 60-minute first appointment with 30-minute follow-ups; the company says genetic testing is available to inform medication choices and that a care-navigation team is reachable around the clock. The home page advertises same-day availability.
The clinician roster showed 59 profile cards on September 7, 2026: three psychiatrists; fourteen medication-management clinicians (eleven physician assistants, two psychiatric mental-health nurse practitioners, and one advanced practice registered nurse); 39 therapists credentialed as licensed clinical social workers, mental-health counselors, or professional counselors; and three coaches. That is a tally of the page’s sections and stated credentials, not a verified workforce count. Under the Terms and Conditions and the telehealth consent, the clinicians practice through Thriving Lane LLC. Some individual bios state a license (one physician assistant’s bio says she is licensed in Florida), but the site publishes no clinician-by-state coverage list, and Inside Telehealth did not verify any license.
Availability
The company’s own pages differ on where it operates. The home-page FAQ says the company is present in Colorado, New Jersey, Virginia, Illinois, North Carolina, Alaska, Washington, DC, Georgia, Florida, New York, Pennsylvania, California, and Maryland (twelve states plus DC), and that online appointments can be booked in New Jersey, California, Florida, Colorado, Georgia, and Illinois. The locations page says “We currently serve the following states” and lists Alaska, California, Florida, Georgia, Illinois, Pennsylvania, Maryland, New Jersey, New York, North Carolina, Texas, Washington, DC, and Virginia (twelve states plus DC, not the same twelve), while its booking menu adds Colorado. The site’s footer and city pages also carry labels for Texas cities, Michigan, Arizona, and Omaha, Nebraska; those are navigation links, not service statements, and some point to pages for other places. The April 2024 release said “more than a dozen states,” and January 2023 coverage said the company was licensed in 17 states. Inside Telehealth has not tested booking in any state. Checked September 7, 2026.
Pricing and insurance
Insurance is the primary payment route. The accepted-insurances page lists insurer and program names including Aetna, Ambetter, AmeriHealth, Amerigroup, several Blue Cross Blue Shield entries, Carelon, CareSource Georgia, Cigna, Emblem Health, Fidelis Care, Geisinger Health Plan, Horizon BCBS, Humana, Tricare, Keystone First, Medicare, Medicaid, Meridian, Magellan Healthcare, Molina Healthcare, Sunshine Health, Superior Healthplan, UnitedHealthCare, Optum, Oscar Health, and Wellcare, and asks patients to confirm coverage. The list mixes brands, subsidiaries, and program labels and repeats some names, so it is not a count of distinct plans, and it does not say which product line each name refers to. The billing FAQ says the company accepts most major plans including PPOs, HMOs, Medicare, and Medicaid, will check benefits and eligibility, and takes cards, HSA and FSA funds, and payment plans for qualifying patients.
Self-pay rates on September 7, 2026 differed by page. The services page listed therapy at $150 for both the first appointment and follow-ups, while the home-page FAQ listed therapy intake at $150 and follow-ups at $125; both listed medication management at $240 for the first appointment and $150 for follow-ups; the services page alone listed coaching at $150 for the first session and $125 for follow-ups. Neither figure was tested through booking. The Terms and Conditions set a $50 no-show fee for appointments not canceled with 48 hours’ notice and a $1 per page charge for copied records, and say the patient is responsible for any amount insurance does not cover; the telehealth consent says cancellation or rescheduling within 48 business hours, or nonattendance, may incur a $100 fee. Which fee applies is not reconciled on the site.
Programs and partnerships
LunaCare, announced in April 2024, is described by the company as an integrated maternal mental-health program for outpatient practices, health systems, and payer networks that uses a proprietary risk-scoring system to route patients to care; the company tied it to the Centers for Medicare & Medicaid Services’ Transforming Maternal Health Model and said it then worked with more than 15 payers. CareSource’s Summer 2024 Georgia Medicaid member newsletter introduced LunaJoy to members as a telehealth mental-health option during pregnancy and after birth, with sign-up through a LunaJoy page for CareSource members. An investor’s April 2024 post notes a March 2024 partnership with CareSource, and the LunaJoy site carries a CareSource case-management and referral page; CareSource’s own release was not reachable on September 7, 2026. The employer page markets LunaJoy to employers as an employee mental-health benefit, describes group coaching alongside therapy and medication management, and asks employers to share the service with staff; it is marketing, not evidence of a paid employer contract. Inside Telehealth found no named employer or health-system customer in the sources checked; CareSource is the only named payer.
Regulatory, legal, and privacy context
The Terms and Conditions contain a binding arbitration agreement and a class-action waiver. A September 7, 2026 web search found no enforcement or adverse-action record from the FDA, the FTC, a state regulator, or a court naming LunaJoy, Lunajoy Health, Inc., or Thriving Lane LLC; ordinary corporate registration records exist for such entities and were not reviewed, and the search was limited, not a clearance.
Scale and operating context
No current patient, visit, or revenue total appears on the pages checked. January 2023 coverage reported more than 1,000 clients served, 17 state licenses, and a remote workforce of 15 staff and 25 clinicians; the April 2024 release reported $6.6 million raised, more than 15 payers, and more than a dozen states; the Y Combinator directory lists a team size of six with no date or scope; the company’s roster showed 59 clinician and coach cards on September 7, 2026. All of these are company-reported or dated third-party figures and are not comparable with one another.
Evidence and limitations
This record establishes the company’s identity, founders, funding, service model, in-network payment model, self-pay rates, and partnership claims from its own site, a company press release, dated trade coverage, and an investor listing, all read on September 7, 2026. It makes no clinical claims and does not evaluate the care. State availability, self-pay rates, and cancellation fees are recorded page by page as the company states them, with their inconsistencies; the clinician count is a page tally; funding totals are as the company reported them; the Thriving Lane LLC arrangement is quoted from the terms and the consent without further explanation; no current headquarters is asserted. No Internet Archive capture from the observation date was recorded for the cited pages.
Across the directory
Explore LunaJoy across Inside Telehealth
These links point to currently published guides that include LunaJoy. They organize existing evidence; they do not add a recommendation or establish that every service is available everywhere.
Care-area guides
State directories
Browse 11 state directories
Availability claims
One row per jurisdiction and reported status. Scopes that share a status, attribution, source and observation date are listed together in a single row; a scope the company reports differently keeps its own row. "Company / platform" means the company as a whole, not every service. "Company-reported" means the company said it; it has not been independently checked unless the attribution says so. Read each row's note.
| Jurisdiction | Scope | Status | Attribution | Observed | Source |
|---|---|---|---|---|---|
| United States |
| Available | Company-reported | Mental Health Services Online for Women in the US, LunaJoy Health | |
Mental health: LunaJoy's locations page and its home-page FAQ each list the states it serves and the two lists do not match; this state is named on both. Therapy, mental-health coaching and psychiatric medication management are priced separately, and the FAQ names a shorter set of states where online appointments can be booked: New Jersey, California, Florida, Colorado, Georgia and Illinois. Being served does not always mean you can book one yourself. The company describes itself as in network with certain insurers rather than all of them. This is the company's own description of its reach, not a statement about which clinician you will see, their credential, your eligibility, or a local office. Women's health: LunaJoy lists this state among those it serves. Its home page adds a narrower statement — "Online appointments can be booked in New Jersey, California, Florida, Colorado, Georgia, and Illinois" — while the booking menu on its locations page offers a wider set of states, so confirm that an appointment can actually be scheduled where you are before relying on the listing. Therapy, coaching and psychiatric medication management are sold as separate services, each with its own first-appointment and follow-up rate, and LunaJoy says it is in network with certain insurers and will check benefits. A state listing does not establish that a reader is eligible, that a clinician is available, or that every one of those services is offered here. | |||||
| United States | Company / platform | Limited | Company-reported | Mental Health Services Online for Women in the US, LunaJoy Health | |
Timeline
Dated, sourced events. Each date is shown at the precision the source supports; "alleged" means a claim in a filing, not a finding.
- (announced) — $4.2 million raised, bringing the company-reported total to $6.6 million Financing
The April 16, 2024 release announced $4.2 million in new funding and described the company's total raised to date as $6.6 million; named investors include Y Combinator, FoundersX Fund, Goodwater Capital, Magic Fund, VentureSouq, Nurture Ventures and NorthSouth Ventures. Status: Completed as of ; Company-reported. Source: LunaJoy Health Launches 'LunaCare' for Women's Mental Health, Secures Funding to Fuel Expansion (+1 more in Sources) - (announced) — LunaCare integrated maternal mental-health program launched Launch
Company release of April 16, 2024 announcing LunaCare, an integrated maternal mental-health program for outpatient practices, health systems and payer networks, tied to the CMS Transforming Maternal Health Model; the company said it then worked with more than 15 payers. Status: Completed as of ; Company-reported. Source: LunaJoy Health Launches 'LunaCare' for Women's Mental Health, Secures Funding to Fuel Expansion - (reported) — $2.4 million seed round reported Financing
Trade coverage in January 2023 reported a $2.4 million seed round for the women's mental-health telehealth company founded by psychiatrists Sipra Laddha and Shama Rathi, with Y Combinator among the investors. Coverage also mentioned $1.9 million raised within a month of entering Y Combinator; whether that sum is part of the seed round is not stated. Status: Completed as of ; Company-reported. Source: LunaJoy Raises $2.4M in Seed Funding for Its Virtual Clinic Focused on Women's Mental Health (+1 more in Sources)
Ownership and relationships
Sourced records of what this company acquired, merged with, owns or operates, or was formerly called. Each line says who asserts the relationship; "uncertain" notes are unresolved.
Affiliated entities
- Thriving Lane LLC
The Terms and Conditions say Lunajoy Health, Inc. contracts with Thrivinglane, LLC for the online telehealth treatment, consultations and messaging between that entity's clinicians and patients; the telehealth consent says professional medical services are provided by Thriving Lane LLC and its affiliates while non-clinical services are provided by LunaJoy Health, Inc. Uncertain: The ownership relationship between the two entities is not stated in either document. Source: Terms and Conditions (+1 more in Sources)
Investors
- Y Combinator —
Y Combinator's directory lists LunaJoy Health in its Winter 2022 batch; the company names Y Combinator among its investors. Source: LunaJoy Health | Y Combinator (+1 more in Sources)
Sources
Consolidated bibliography for this profile: every record cited in the text or behind its structured data, listed once.
- Online Therapy & Counseling For Women & Mental Health Services by LunaJoy — LunaJoy Health; Company document; accessed — Homepage. Tagline "Accessible, compassionate virtual therapy and medication management tailored for your needs. Covered by insurance with same-day availability." Specialties listed include perinatal and postpartum, anxiety, depression, loss and grief, birth trauma, infertility, menopause, life transitions, OCD, and ADHD. The FAQ answer on states reads: "We are present in Colorado, New Jersey, Virginia, Illinois, North Carolina, Alaska, Washington DC, Georgia, Florida, New York, Pennsylvania, California, and Maryland. Online appointments can be booked in New Jersey, California, Florida, Colorado, Georgia, and Illinois." (twelve states plus DC). The FAQ also lists costs: therapy initial intake $150 and follow-up appointments $125 each; basic medication management initial intake $240 and follow-ups $150 each. Observed September 7, 2026.
- Women's Online Mental Health Services — LunaJoy Health; Company document; accessed — Services page observed September 7, 2026. Therapy: always 60 minutes, self-pay $150 for the first appointment and $150 for follow-ups. Mental health coaching: individual 60 minutes, self-pay $150 first appointment and $125 follow-ups. Medication management: new appointment 60 minutes, follow-ups 30 minutes, self-pay $240 first appointment and $150 follow-ups; the company says genetic testing is available to guide medication choices. The therapy and medication-management sections each say "We are in-network with certain insurances and will reach out to your insurance to find out about your benefits." Also describes a 24/7 care navigation team.
- FAQs — LunaJoy Health; Company document; accessed — Billing FAQ: "We accept most major insurance plans, including: PPOs & HMOs, Medicare & Medicaid, Commercial insurance plans"; explains deductibles, copays, coinsurance, out-of-network providers, prior authorization, and claim denials; payment options listed as credit/debit cards, HSA/FSA, and payment plans for qualifying patients.
- Insurance We Accept for Women's Mental Health | LunaJoy — LunaJoy Health; Company document; accessed — Insurer list observed September 7, 2026. Names shown include Aetna, Ambetter, AmeriHealth, Amerigroup, Alliance Health, Alliant Health Plans, several Blue Cross Blue Shield entries (including BCBS Medicaid and BCBS Medicare), Beacon, Carefirst BCBS, Carelon, CareSource Georgia, Carolina Complete Health, Cigna, Emblem Health, Fidelis Care, First Health, Geisinger Health Plan, HealthyBlue, Horizon BCBS, Humana, Tricare, Keystone First, Medicare, Medicaid, Meridian, Magellan Healthcare, Molina Healthcare, PA Health & Wellness, Partners Health, Superior Healthplan, Sunshine Health, Trillium Health, Triwest Healthcare Alliance, UnitedHealthCare, Optum, Oscar Health, Wellcare, and Vitori. The list mixes brands, subsidiaries, and program labels and repeats Aetna and Cigna, so it does not establish a count of distinct plans or which product line each name covers. The page asks patients to confirm coverage by phone, text, or an eligibility check.
- Mental Health Services Online for Women in the US — LunaJoy Health; Company document; accessed — Locations page observed September 7, 2026. Service statement: "We currently serve the following states: Alaska, California, Florida, Georgia, Illinois, Pennsylvania, Maryland, New Jersey, New York, North Carolina, Texas, Washington D.C, Virginia" (twelve states plus DC). The Book an Appointment state menu lists the same plus Colorado. The site footer and city pages also carry labels for Texas cities, Michigan, Arizona, and Omaha, Nebraska, which are navigation links rather than service statements; some point to pages for other places.
- Our Clinicians, Women's Mental Health Therapist and Psychiatrist — LunaJoy Health; Company document; accessed — Clinician roster observed September 7, 2026: 59 profile cards in four sections: 3 psychiatrists (MD/DO); 14 medication-management clinicians (11 physician assistants, 2 psychiatric mental health nurse practitioners, 1 advanced practice registered nurse); 39 therapists credentialed as LCSW, LMHC, LPC, LCMHC, or similar; and 3 coaches. Counted from the page's cards and stated credentials; not a verified workforce count. Individual bios linked from the page state some licenses (one physician assistant's bio says she is licensed in Florida).
- Terms and Conditions — LunaJoy Health; Company document; accessed — Terms of use for sites and apps "owned and controlled by Lunajoy Health, Inc." States that Lunajoy Health, Inc. "contracts with d/b/a Thrivinglane, LLC" regarding online telehealth medical treatments, consultations, and messaging between Thrivinglane, LLC clinicians/therapists and patients; consent language names "Thriving Lane LLC/ LunaJoy Health Inc". Contains a binding arbitration agreement and class-action waiver, a $50 no-show fee for appointments not canceled with 48 hours' notice, and a $1.00-per-page records copying fee. No effective date shown.
- Privacy Policy | LunaJoy Online Therapy & Counseling — LunaJoy Health; Company document; accessed — Website privacy policy; states "We are governed by the States of Florida and Georgia"; describes de-identified analytics collection and cookies. No effective date shown.
- Business - Mental Care For Your Employees — LunaJoy Health; Company document; accessed — Employer-facing page marketing LunaJoy as an employee mental-health benefit; describes therapy, group mental-health coaching, and medication management, says the service is already covered by many plans, and asks employers to share it with staff. Carries marketing claims about cost savings and productivity that Inside Telehealth has not evaluated. Marketing only; no employer customer is named.
- Introducing LunaScreen — LunaJoy Health; Company document; accessed — Provider-facing page describing LunaScreen, a three-step in-house mental-health screening program offered to clinics without in-house behavioral health; the site's provider navigation also lists an OB-GYN program, a pediatrics program, risk stratification, population assessment, EMR integration (LunaSync), and a scoring tool (LunaScore).
- Care Source — LunaJoy Health; Company document; accessed — Page headed "CARESOURCE Case Management and Referrals" with an appointment-booking form, observed September 7, 2026; carries no program description.
- LunaJoy Health Launches 'LunaCare' for Women's Mental Health, Secures Funding to Fuel Expansion — LunaJoy Health (via PRWeb); Company press release; Published ; accessed — Company release datelined St. Petersburg, Florida, April 16, 2024. Says "LunaJoy was founded in 2021" and "has closed $6.6M to date"; announces $4.2 million in new funding from investors including Y Combinator, FoundersX Fund, Goodwater Capital, Magic Fund, VentureSouq, Nurture Ventures, and NorthSouth Ventures, and the launch of LunaCare, an integrated maternal mental-health program aimed at Medicaid populations and aligned with the CMS Transforming Maternal Health Model; states "Lunajoy currently works with over 15 payers and is available in more than a dozen states." Quotes Y Combinator partner Surbhi Sarna.
- LunaJoy Raises $2.4M in Seed Funding for Its Virtual Clinic Focused on Women's Mental Health — Femtech Insider; News reporting; Published ; accessed — Reports the $2.4 million seed round; describes co-founders Sipra Laddha and Shama Rathi as psychiatrists and sisters-in-law who founded the company after experiencing postpartum depression; says care is delivered "via voice or video call"; states the company then had insurance contracts with Cigna, Aetna, Humana, and Magellan, was licensed in 17 states, had served over 1,000 clients, launched in 2021, and raised $1.9 million within a month of joining Y Combinator that year.
- Armed with $2.4M seed funding, the physicians behind LunaJoy are bringing a mental health counseling platform to more women — Hypepotamus; News reporting; Published ; accessed — Reports the $2.4 million seed round closed at the start of 2023; names FoundersX Fund, Goodwater Capital, Magic Fund, VentureSouq, Nurture Ventures, NorthSouth Ventures, and angel investors as backers to date; notes the company is a Y Combinator graduate connected to the Tampa startup scene with "a distributed and remote workforce made up of 15 staff members and 25 clinicians" at the time.
- LunaJoy Health | Y Combinator — Y Combinator; Secondary source; accessed — Y Combinator directory entry observed September 7, 2026: batch Winter 2022; status Active; "Founded: 2022"; team size 6 (no date or scope given); location Atlanta, GA; founders Sipra Laddha and Shama Rathi; links to the April 2024 funding news. The founding year and location differ from the company's own April 2024 release (founded 2021; St. Petersburg dateline).
- LunaJoy Launches LunaCare to Set a New Standard for Maternal Mental Healthcare — FoundersX Ventures (investor blog, reposting Fierce Healthcare and Endpoints News); Secondary source; Published ; accessed — Investor blog post reposting trade coverage of the April 2024 funding and LunaCare launch; quotes "LunaJoy CEO Sipra Laddha"; describes LunaCare as an integrated behavioral-health program for outpatient offices, health systems, and payer networks using a proprietary risk-scoring system; notes a March 2024 partnership with CareSource. FoundersX is an investor in the company.
- LunaJoy Health, Inc. Telehealth Informed Consent — LunaJoy Health; Company document; accessed — Telehealth informed consent on the company's booking subdomain, observed September 7, 2026. States that LunaJoy Health, Inc. contracts with Thriving Lane LLC for online telehealth treatment, consultations, and messaging; that the professional medical services are provided by Thriving Lane LLC and its affiliates; and that the non-clinical site services are provided by LunaJoy and its affiliates. Its cancellation rule: a $100.00 charge may apply for canceling or rescheduling within 48 business hours of a scheduled session, or for not attending it. The messaging-consent text contains a stray reference to a different company's medical groups, read as template language and not treated as evidence of any relationship. No effective date shown.
- MEMBERSource, Summer 2024 (CareSource Georgia Medicaid member newsletter) — CareSource; Secondary source; accessed — CareSource Georgia Medicaid member newsletter (MEMBERSource), twelve pages, dated Summer 2024 on its cover. Page 4 introduces LunaJoy to members as a telehealth mental-health option during pregnancy and after birth, with sign-up through a care manager or a LunaJoy page for CareSource members. Read from the PDF on September 7, 2026; used only as the payer's own corroboration of the relationship, not for any treatment or outcome claim.